In Super Mario 3D Land, which was released this weekend, one of Mario's many power-ups is a Tanooki suit which grants him the ability to glide across the screen after jumps. The suit looks more like a one-piece jumper or costume than it does a fur, but PETA says the game is sending the wrong message to gamers.
"Tanooki may be just a 'suit' in Mario games, but in real life, tanuki are raccoon dogs who are skinned alive for their fur," according the the PETA Mario Kills Tanooki website. "By wearing Tanooki, Mario is sending the message that it's OK to wear fur."
On the Mario Kills Tanooki website, players can turn the tables on Mario, taking on the role of a bloody and skinned tanuki chasing a surly Mario as he drifts through his familiar world, a trail of blood dripping from his suit.
"Tanukis are real-life raccoon dogs who are beaten and, as PETA's undercover exposés show, often skinned alive for their fur," says PETA Executive Vice President Tracy Reiman. "This winter, everyone can give raccoon dogs and other fabulous animals a 1-UP by keeping our wardrobes fur-free."