I wouldn’t worry about this too much, though. It’s possible that Nintendo is still working on the technical setup or something along those lines.
When Club Nintendo returns, you’ll be able to purchase more than just downloadable games with your coins. Other new rewards include:
Boo Notebook – 250 coins
Princess Peach Notebook – 250 coins
Blue Pen case – 400 coins
Red Pen case – 400 coins
Zelda 25th Anniversary Poster 3-set – 400 coins